Thomas Zoëga RamsøyMar 28, 20205 minThe human biases behind the COVID-19 crisisThe ongoing crisis with the novel coronavirus and financial crisis cannot come as a surprise. Humans fallability is the key to a cure.
Thomas Zoëga RamsøySep 24, 20195 minBuilding a foundation for consumer neuroscienceHow should we use neuroscience in business? In a recent paper I argue for three pillars in a foundation for consumer neuroscience
Thomas Zoëga RamsøySep 10, 20194 minPre-crastination, cognitive demand, and decisionsWe've all heard about procrastination -- the act of delaying or postponing an action. Procrastination happens when you say "I'll do it to...
Thomas Zoëga RamsøySep 19, 20185 minThe Added Value of NeuroscienceI'm often asked about what I believe are the added values of neuroscience insights and tools to business. After all, we are bombarded a g...
Thomas Zoëga RamsøyApr 11, 20186 minJuggling & the Limits of NudgingSchiphol Airport in Amsterdam. There the authorities have etched the image of a black housefly into each urinal. It seems that men usuall...
Thomas Zoëga RamsøyMar 20, 20186 minThe Limits of Behavioral EconomicsWe are biased! We are neither rational nor utility maximizing! We are not fully informed or fully conscious when we make our choices! Tha...