The ongoing crisis with the novel coronavirus and financial crisis cannot come as a surprise. Humans fallability is the key to a cure.

How should we use neuroscience in business? In a recent paper I argue for three pillars in a foundation for consumer neuroscience

We've all heard about procrastination -- the act of delaying or postponing an action. Procrastination happens when you say "I'll do it to...

I'm often asked about what I believe are the added values of neuroscience insights and tools to business. After all, we are bombarded a g...

Schiphol Airport in Amsterdam. There the authorities have etched the image of a black housefly into each urinal. It seems that men usuall...

We are biased! We are neither rational nor utility maximizing! We are not fully informed or fully conscious when we make our choices! Tha...